F&B NEWS

2012 year's results in The One Show are now official. The results for F&B are one gold, one silver and one bronze.

Gongrats to everyone involved!

Gold
Tram Sightseeing - Västtrafik (Mobile Applications/Sites/Services)

Silver
Lullabies - IKEA (Websites/Durable Goods)

Bronze
XC Travels - Volvo (Websites/Durable Goods)

See all winners here.

Yesterday at New York Festivals we won a silver in Commercials for Apoteket and the Stomach Campign. We also won a bronze in Design: Online for Västtrafiks and the Sightseeing App.

See all winners here.

Just an ordinary day. And yet not.

On May 15th people all over the world will participate in a historic photoproject to share their everyday life and moments. The photos will document how our lives looked like one day in May 2012 and be an inspiration for us and future generations.

All photographs will be published online and preserved for the future. Some images will also be selected for a book and displayed at various exhibitions.

This is an exciting initiative and to show our support we helped them create a small film. It's directed by Torbjörn Martin at Acne.

Help Aday.org spread the word. Blog about it, tweet about it, facebook about it or tell your friends about it during the next coffee break.

And don’t forget the camera (or smartphone) on May 15th.

Read more at Aday.org

Love is in the air when Libero launches their new Diaper Collection. See for yourself.

The film is directed by Anders Skog. The music comes from Miss Li (listen on Spotify).

See the whole collection here (in Swedish).

Preem is the biggest fuel company in Sweden. And to raise attention about their friendly diesel and fresh food we created a film about Emma. An everyday hero with three children, Volvo... and an almost infinite patience. Because going to the recycle center can be a real adventure.

IKEA UPPLEVA is a viral success. We already knew that, and after one week the film has more than 1,3 million views on YouTube. Now it has went all the way to Conan O'Brien who has made his very own version.

Next week, May 2nd to 3rd, the New York Festivals will present their winners at the New York City Public Library. Yesterday they released the shortlist and we have 8 nominations.

Commercials
Stomach campaign - Apoteket (Healthcare Products & Services)

Design
Gothenburg Tram Sightseeing - Västtrafik (Mobile Apps)

Integrated Campaign
Lullabies - IKEA (Home Products & Services)

Interactive
The Promise Keeper - Reebok (Apparel / Accessories)
XC Travels - Volvo (Automotive)
Dance Collection - Libero (Healthcare Products & Services)
Lullabies - IKEA (Home Products & Services)

Public Service Announcements
Santa - UNICEF (Promotion of Peace / Human Rights)

See the whole shortlist here.

Some days are more special than others. This Saturday for example when Send A Song for If Insurances was picked as Site of the Day at thefwa.com.

You can visit the site here.

The week continues with it's golden theme. Yesterday we were awarded with a Yellow Pencil in D&AD. We'll also get some fine mentions in the book. Congratulations to everyone involved!

YELLOW PENCIL:
Tram Sightseeing app - Västtrafik (Digital Design)

IN BOOK:
Lullabies - IKEA (Integrated & Earned Media)
Lullabies - IKEA (Art Direction for Digital Advertising)
Tram Sightseeing app - Västtrafik (Interface & Navigation for Websites & Digital Design)

See all winners here.

This year's Guldägget (the Swedish equivalent to Cannes Lions) resulted in a historic grand slam. Our 23 nominations landed in seven golden eggs and six silver eggs. No agency has ever recieved that many awards in Guldägget before.  

Congratulations to everyone involved and to our customers!

Here are the results:

Gold
Cabinet of tales - Berättarministeriet (Alternative Media)
Cabinet of tales - Berättarministeriet (Digital)
Single single release - Comviq (Direct)
Stomach Campaign - Apoteket (Film)
Tram Sightseeing App - Västtrafik (Mobile)
1550 kilometres on one tank - Volvo (Print)
Only free is cheaper - Tele2 (Outdoor)

Silver
Anything to stamp out hunger - Svenska Kyrkan (Alternative Media)
Kitchen art - Ikea (Design)
The truth - Systembolaget (Film)
Stomach Campaign - Apoteket (Integrated)
The Proposal - Triss (Integrated)
Pedestrian - Volvo (Print)