F&B NEWS

On top of winning one titanium, two golds and one bronze for Ikea Facebook Showroom (along with 12 other entries on shortlist) Forsman & Bodenfors was rewarded as the third best independent agency in the world in Cannes.

This time it was the Grand Award in New York Festivals Innovative.

Jonas Enghage at F&B was awarded Swedens best copywriter at the Agency of the year ceremony yesterday. It is the clients who nominates and reward the participants in this contest. We are not surprised at all. Jonas is not just a brilliant copywriter, he is also responsive as a schäfer and accommodative as a Tempur mattress. Congratulations, Jonas! And congratulations, Karin Jacobsson! (Who was nominated as "best Art Director".)

We have done a campaign for the new Volvo V70 DRIVe. It is a large environment-friendly car that takes you 1550 km between the fill-ups. Director: Tomas Jonsgården, Flodellfilm. Photographer: Peter Gehrke.

In this campaign for SVT, we’re trying to get Steve Jobs to hurry up and approve the new SVT Play app. So we sent two Swedes to California, to camp outside the Apple HQ with banners and signs. You can watch them live on dearstevejobs.com – a website addressed directly to Steve Jobs.

On the website, everyone can help to hurry Steve up. For example by voting yes, recording video messages to Steve, and by spreading the word to friends through Facebook and Twitter. There is also a demonstration of the app, and a large button that Steve can push to approve it. Check it out at dearstevejobs.com

The international magazine Contagious Magazine has selected our Facebook Showroom campaign for IKEA Malmo as the "Most Contagious 2009". In December each year Contagious lists the most innovative and interesting campaigns in the world. This year, we were included on the list along with, among others, Nike / Real City, Uniqlo / Tokyo Fashion Map and Playground Stores / Sleepless.

Here you can see a case film about the campaign.

We won 1 Grand Prix, 1 Gold, 6 Silver and 2 Bronze in Epica Awards. Which makes us the third best agency in Europe.

You can find all winners here (pdf).

Grand Prix
Svenska Kyrkan, Campaign for prayers

Guld
Svenska Kyrkan, Campaign for prayers

Silver
Tele2, Carrier Pigeons (film)
Volvo, V70 Finally (film)
Västtrafik, Travelplanner (poster)
IKEA, Swedens Sleepiest Contest
Västtrafik, Interactive Outdoor Poster
Forsman & Bodenfors, The new fb.se

Brons
IQ, Rus (film)
Tele2, Mobile Internet Live

Ad industry journalists hear prayers. At the Epica advertising awards, where the jury consists of journalists from leading European advertising newspapers, the Church of Sweden prayer web site took the Grand Prize for interactive internet ad. At the site, 20,000 Swedes have exchanged prayers, while ministers all around Sweden have chosen prayers from the site to read at their churches.

Creativity Online has chosen our Facebook campaign for IKEA Malmö to be the Pick of the day.

Here is yet another way to communicate that the new Volvo V70 only consumes 4,9 liters/100 km. This means that you can drive at least 1400 kilometers without having to stop and fill up the fuel tank. This game also gives you the chance to win a week with the new Volvo V70 1,6D DRIVe and seven nights at any Radisson Blu hotel in Europe.