The Shuffle Ticket
A ticket designed to make you discover new music
Live Nation and Luger, the leading live entertainment companies in Sweden, are celebrating the live experience by launching a completely new type of concert ticket.
The Shuffle Ticket is a scratch ticket that gives two people a randomly selected concert experience. It’s a chance to experience international artists like Bruce Springsteen, The Weeknd, Coldplay and Arctic Monkeys, as well as Swedish acts like First Aid Kit, Molly Hammar, and Gyllene Tider. A club gig with The Chats, or a festival pass to Lollapalooza Stockholm and Way Out West are also among the hundreds of events that are in the mix.
“Putting a playlist on shuffle is a great way to discover new favorites, so why not do the same with live shows? We hope many young people will find their new favorite artists.”
Emilie Olsson Lignell, Project and Campaign Manager at Live Nation Sweden
The Shuffle Ticket is created to remind people of the magic created between artists and fans and those moments that were suddenly inaccessible during the lockdown. The idea aims to highlight all kinds of live concerts and engage younger fans in what may be their first live experience.
“During 2022, ticket sales went up again after two years of a negative trend caused by the pandemic. People are eager to hear live music again. Our new ticket encourages young people to be a part of a new concert experience”, said Mattias Behrer, CEO at Live Nation Sweden.
The Shuffle Ticket is created to remind people of the magic created between artists and fans and those moments that were suddenly inaccessible during the lockdown. The idea aims to highlight all kinds of live concerts and engage younger fans in what may be their first live experience.
“During 2022, ticket sales went up again after two years of a negative trend caused by the pandemic. People are eager to hear live music again. Our new ticket encourages young people to be a part of a new concert experience.”
Mattias Behrer, CEO at Live Nation Sweden
Results
The new ticket was covered in over 75 articles in ten countries with a total reach of over 27 million - and generated massive engagement on social media. The site was visited by over 100,000 people and all three drops sold out within minutes. Most importantly: we helped thousands of people discover the magic of live music.
Awards
Cannes Lions
- 1 Bronze
Attribution
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Capabilities