Åhléns department stores offer a wide range of sustainable products – everything from towels and shirts in organic cotton to cutting boards made from sustainable wood. But for some reason, most people still choose the non-sustainable products. Well, except for when it comes to kids’ things.
Kids are more sensitive to chemicals, so it’s quite understandable that we are extra picky when shopping for them. But everyone who knows kids, also knows they don’t stick to their things. On the contrary, they seem to prefer everything else in the house. That’s what we wanted to show in this quite chaotic ad.