The number of athletes is increasing, but that also means that the risk of sport injuries increases.
Swedish pharmacy Apoteket have a wide range of products to prevent and treat sports injuries, so they want to attract more of the athletes. And since it's already known among women that Apoteket is the right place to find these products, the target group for the campaign is mainly men.
We have made three ads where you might recognize yourself. If so, you know where you can get help.