This autumn you can see the rock musical Hair at GöteborgsOperan (the opera house in Gothenburg). The director, Rikard Bergqvist, has created a version which is wild, rebellious and takes place in a modern society.
We wanted the campaign to reflect that – and also the rebellian world where Claude, Sheila, Berger and the others live. So the leading characters were photographed, and then the Swedish graffiti artist Gouge was engaged to write and paint on the portraits. If you look close, you will even find some of the most famous song titles among his arty texts.
Furthermore, there is an auction of the 5 pictures at GöteborgsOperan on the day of the premiere, 10th of September. All the money raised will be donated by GöteborgsOperan to organisations that work to increase integration and to prevent social exclusion of young people.
Our artwork is nominated in the prestigious design contest Svenska designpriset. If you like our colorful posters please vote at designpriset.se!