Don‘t be so uptight

6 out of 10 Swedes have been persuaded to drink more than they intended. 8 out of 10 feel that there is an expectation that they ought to drink in social settings. The norm is to drink, and it’s the people who do not drink that must explain themselves.

That’s the background to this year’s IQ-ad.

Forsman & Bodenfors - IQ Don‘t be so uptight #1