No one likes public transportation companies. If you’re on time, no one cares. If you’re not, everyone is upset. At the same time, public transportation is a good thing: it’s great for the environment, it reduces traffic congestion and is a cheap way of transportation.
Above all, public transportation is a place where all parts of society meet, and where everyone is welcome. Obvious as that may be, public transportation company Västtrafik felt that it was worth repeating. As part of their ongoing work with diversity they wanted to make this point clear during the local Pride festival.
The idea was simple: trams have accessibility seats for the elderly. Why not extend the signage to include everyone? We made stickers of all kinds of people and put them beside every seat. And wrapped it up with a window sign aboard the trams saying we’re all in this together.