Volvo Trucks

Volvo Trucks is one of the global leaders when it comes to long haul trucks, competing mainly with Mercedes Benz for the No.1 global position. Three years ago, we were assigned as strategic global lead agency, with a brief to launch Volvo’s most important truck, the new FH. With a radically new communication approach for Volvo Trucks, we managed to achieve a launch which became a huge success in all respects, but also contributed to changing the goal posts for communication in this segment.