Volvo Trucks/
Live Test Series

The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.

Commercials

Forsman & Bodenfors - Volvo Trucks Live Test Series #1
The Epic Split - Live Test 06
Forsman & Bodenfors - Volvo Trucks Live Test Series #2
The Chase - Live Test 05
Forsman & Bodenfors - Volvo Trucks Live Test Series #3
The Hamster - Live Test 04
Forsman & Bodenfors - Volvo Trucks Live Test Series #4
The Technician - Live Test 03
Forsman & Bodenfors - Volvo Trucks Live Test Series #5
The Hook - Live Test 02
Forsman & Bodenfors - Volvo Trucks Live Test Series #6
The Ballerina Stunt - Live Test 01