Volvo/
Leave the world behind

On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.

After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.

Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.

This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.

The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.

Case Study

Forsman & Bodenfors - Volvo Leave the world behind #1

Music Video

Forsman & Bodenfors - Volvo Leave the world behind #2

Teasers

Forsman & Bodenfors - Volvo Leave the world behind #3
Steve Angello
Forsman & Bodenfors - Volvo Leave the world behind #4
Axwell
Forsman & Bodenfors - Volvo Leave the world behind #5
Sebastian Ingrosso

TV Commercial

Forsman & Bodenfors - Volvo Leave the world behind #6

Print

Listen to Leave the world behind by Lune

Buzz

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