The launch campaign for the new Volvo S40 originates from the inside – The Inside Story - because the most interesting news are from the inside of the car.
The campaign started with four different TV-spots that together forms a story. In the end of each episode there is a URL directing people to visit the campaign site to watch the coming episodes.
When you enter the website you step into the apartment of the main character and you can read about the development of the car and experience almost everything about the new Volvo S40.
Except TV, the campaign consists of web and print advertising.
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