This is what we
We believe in aiming for world class.
being good is one thing
being outstanding is something completely different.
we are happy to try
we simply don’t settle
for anything less than world class
and when we don’t succeed
it’s a reminder
to try harder next time
We believe in responsibility.
every organisation must have a foundation
something to believe in
we believe in responsibility
every client team has the full responsibility
that has anything to do with the client
from creative work to economy decisions
We believe in lean and dedicated teams.
we are all craftsmen
and our core team is almost always very small
every person in the team has a clear role that contributes to the process.
there is no place to hide
We believe in the collective work model.
we say that we don’t have creative directors
but we do
our creative director is the collective
its all of us
and because of this
compete within the agency
We believe in the task as our only boss.
we don’t solve communication problems
we solve business problems
and use communication as our main tool
is the one and only thing that tells us what to do
We believe that strategy and creation is one process.
if you want to make things simple
you just do the strategy work
when it’s done
carry on with the creative work
if you work at f&b
you do both at the same time
because for us
strategy is a part of the creation
and creation is a part of the strategy
We believe in working with decision makers.
we might not be the right choice
for all clients
because what we aim for takes courage to achieve
it takes decisions, decisions, decisions
as opposed to committee work and endless meetings
which just might be the single most effective
killer of creative work.
We believe in swiss army knifes.
if you are creative
you need to be strategic
and if you are working with strategy or account management
you need to be creative
whatever you are
you need to be something else as well
and another thing
when we recruit
we stay away from those who have a great CV
but a not so great attitude
if you work here
you are a team player
with exactly zero attitude
We believe in being nice.
you are at your best
when you feel safe and secure
have a good personal life
and benefit from everything
you should benefit from
as a company we have rules and regulation
which is good and which we live by
and if you work here
all we ask from you
We believe in being simple.
when we talk to our clients
we talk the way we would do
to each other
is not us
if this makes us simplistic
so be it
you will understand what we say
We believe we have the power to change the world.
we know that the messages we create
form norms and ideals
we know we have the power
to change peoples minds
we know we have the power
to change society
together with our clients
we can actually make the world a better place
we really can