The annual Good Report has been released that looks at and ranks the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.
Most successful agencies promoting good causes 2016
#1 Publicis Conseil, Paris, France
#2 FCB Brasil, São Paulo, Brazil
#3 FCB Inferno, London, United Kingdom
#4 Forsman & Bodenfors, Göteborg, Sweden
#5 Colenso BBDO Auckland, New Zealand
The Good Report, created in collaboration with The Gunn Report, is a unique ranking of the world’s best use of creativity to promote sustainability and social responsibility to raise awareness on major social and environmental issues. The ranking formula mixes the industry’s recognition with the performance measured by The Gunn Report, the promotion effort behind the campaigns and the general public’s recognition through public votes organized by ACT Responsible. There are no complicated criteria or categories, just great work for Good!
On the list you’ll find our fantastic work for H&M, ’She’s a lady’ and IF, ’Slow down GPS’!