To highlight that life happens everyday, IKEA let young couple sneak peak into the future and experience life-changing everyday events in advance. How? We invited world famous hypnotist Justin Tranz.
A couple of months ago, IKEA collaborated with world-renowned hypnotist Justin Tranz to help young couples experience their products and solutions, in the future. Tranz, with over 6,000 stage shows in Vegas on his resume, quickly turned the IKEA bedrooms and bathrooms into a stage and passers into a stunned audience. After putting the couples willing to be hypnotised in trance, a state of sleepwalking where people are more open for suggestion, they were exposed to potential life-changing everyday events in a predicted future everyday life.
The release of the films coincide with the global launch of the new IKEA catalogue and this years theme – Where The Everyday Begins & Ends that puts focus on the bedroom and bathroom. Rooms that IKEA is paying extra attention to this year, knowing that if everyone can start and end their day in a way that suits them, their everyday will become better as well.
The online entertainment films are the first, in a strategic effort to increase IKEA’s global online presence. They were directed by Andreas Nilsson who also made Volvo Trucks Epic Split with Jean Claude Van Damme together with Forsman & Bodenfors.