Swedbank wants to do more for entrepreneurs. Especially those who want to solve real problems and make the world a little better. So they’ve launched a competition that will result in the creation of ten new companies. (Ten ideas will be rewarded with a Jump-start – 25 000 euros and all kinds of support.) To promote the competition this film was produced. It’s based on interviews with people close to some Swedish entrepreneurs – friends, sisters, brothers, parents and children.