Boxes
How we put more people in fewer cars
We have all been there. Stuck in traffic, desperately looking for parking, frustrated and angry for wasting time. The congestion is particularly evident in Asia's largest cities. Here, Uber Asia could make a difference by putting more people in fewer cars.
To draw attention to the congestion challenge and present the idea of ride-sharing, we wanted to start a conversation about the absurdity of traffic. And – by doing so – boost the somewhat tarnished brand that Uber had in 2017 (due to political statements from the founder and the fear of competition from big taxi corporations around the world).
The campaign increased brand awareness in Southeast Asia by 46%.
To draw attention to the congestion challenge and present the idea of ride-sharing, we wanted to start a conversation about the absurdity of traffic. And – by doing so – boost the somewhat tarnished brand that Uber had in 2017 (due to political statements from the founder and the fear of competition from big taxi corporations around the world).
Campaign results
Brand consideration:
+10%
Brand awareness:
+46%
115 million views and 1,6 million engagements
+ 500 articles and TV reports
31 million USD in earned media
Awards
Epica
- 3 Gold
Cannes Lions
- 1 Bronze
Eurobeast
- 1 Bronze
AD Stars
- 1 Silver
- 1 Bronze
The Golden Egg
- 1 Gold
- 1 Silver
Attribution
Locations
Capabilities