Find your wave
The holiday provider dedicated to well-being
Holiday preferences have changed in recent years. For many, sun, sea and sand are no longer enough. Today’s holidaymakers seek well-being in different ways. Some want short breaks, others longer holidays. Some want adventure, others relaxation. The new strategy reflects this shift in consumer behaviour, and Nordic Travel Leisure Group has broadened its offer considerably.
Consumer behaviour isn’t the only thing to have changed over the last decade; the media landscape has been completely transformed too. The new brand identity had to assert itself in an entirely new media landscape. Added to this was the complexity of bringing together a dozen brands under one umbrella. To create a cohesive brand experience throughout the journey, the emphasis needed to be on a common visual expression. Not just a new logotype.
The three main brands in the NLTG portfolio – Ving, Spies and Tjäreborg – face the future with a visual identity that is well suited to branding in a digital world. The striped wave can be applied to a variety of touchpoints. The pattern is not only a nod to nostalgia and a guide to customers before, during and after the journey, it also communicates harmony and well-being, which is what every holidaymaker ultimately seeks. The brand’s new direction is expressed in its tagline: Find your wave.
In our opinion, that’s good advice even if you’re not going on holiday.
In an ocean of possibilities, find your wave.
Consumer behaviour isn’t the only thing to have changed over the last decade; the media landscape has been completely transformed too. Ving faces the future with a visual identity that is well suited to branding in a digital world. The heart has been replaced by a striped wave that can be applied to touchpoints that do not allow the full logotype (which includes a wordmark). The pattern is not only a nod to nostalgia and a guide to customers before, during and after the journey, it also communicates harmony and well-being, which is what every holidaymaker ultimately seeks. The brand’s new direction is expressed in its tagline: Find your wave.
In our opinion, that’s good advice even if you’re not going on holiday.
Custom fonts carry the brand's character
Awards
Svenska Designpriset
- Gold
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